Named after Millican Dalton – a 1900s maverick who swapped his humdrum existence in London for an extraordinary life of adventure in the mountains of the Lake District – Millican create rucksacks, travel bags and accessories to accompany people on their own adventures.

And we created a brand which reflects their passion for travel, the great outdoors, good design and sustainable living – and will hopefully inspire people to have a positive impact on the planet, as well as buy their products.

Role: Joint Lead Creative | Copywriter
Deliverables: Brand Values | TOV | Brand Guidelines | Collateral