Hello

I’m Lucy, a Copywriting Creative who comes up with ideas and words for brands, businesses and organisations – of all shapes and sizes.

Since starting out in 2002, I've created radio ads for car mechanics in Congleton, written book blurbs for Medieval murder mysteries, branded a bag company, used my braaaaains to craft copy for a couple of zombie websites, convinced cricket fans to cut down on their match-day drinking, and helped a nappy cream make their mark in the tattoo world.

Whether it’s an integrated global campaign or a local radio ad, content calendar or brand brochure – I’m all about crafting the right stories and starting the right conversations for audiences.

But don’t just take my word for it, here’s what my colleagues have to say about me…

Testimonials

“I had the privilege of working with Lucy for more than three years. She is a top-tier writer, with a brilliant ear for rhythm and tone. Incredibly creative, she knows just how to find new and unexpected ways to solve tough challenges – and delightful ways to bring them to life. She’s highly strategic, understanding people and context, quickly seeing a path forward – across a wide range of projects. And the details? Covered. Every single last one of them.”

Conrad Rasmussen – Executive Creative Director, Mirum 

“I was lucky enough to be one part of a creative duo with Lucy at Mirum. Together, we worked on some of the best projects of my career – made possible by Lucy's admirable dedication to creative excellence and phenomenal copywriting skills. I've never met anyone more passionate about the work she does, or more committed to the quality of that work. Her empathy, creativity and attention to detail are not only evident in everything she does, but also inspired me to become a better creative. If you are looking for insightful, well-crafted and inspiring creative work, then you won't regret hiring Lucy.”

Alice Booth – Lead Creative and Senior Designer, Mirum

“I was fortunate enough to have Lucy as my line manager for my first 2 years as a Copywriter, having never experienced marketing before. She taught me everything I needed to know and more, cultivating and honing my writing skills with great patience and incredible attention-to-detail. She made sure all work that went out was to the absolute highest standard it could be, kept the office highly entertained with her quick wit, and always showed such care – both for her work, and the team. A stellar manager, teammate, creative and friend.” 

Victoria Teesdale-Ives – Junior Copywriter, Mirum

“An amazing writer and thinker, when Lucy sets out to achieve something, it gets done. Whether that’s through her creativity, her excellent eye for detail or though her ability to organise and motivate the people around her, she can be relied upon to deliver whatever’s needed to make an impact. Equally at home coming up with grand concepts, scripts, brochures or anything else the creative environment throws at her, she was a well loved and respected member of our team who produced some truly stunning work in her time at Clinic.”

Paul Holder – Head of Copy, Clinic

“Lucy worked at Mirum for more than three years, raising our copy and creative game. She's a fabulous writer, very strategic, and a world-class creative talent.”

Samantha Powell – Senior Resource Manager, Mirum

And here’s a little bit more about what I can bring to your project…

Things I love to do: 

• Collaborate

• Narrative structure – from scripts to Insta stories

• Concepting

• Long copy

• Short copy

• Scriptwriting

• Tone of voice

• Creative strategy

• Editing / Re-crafting existing copy

• Proofreading

• Mentoring

• Creative direction and oversight

• Tea and coffee making

Things my adventures in copywriting have taught me so far:

• You never stop learning. Speaking of which…

• You can learn from everyone – whatever their discipline and whether they’ve been doing it for 5 months or 45 years.

• Know when it’s time to ‘murder your darlings’* and pursue another route.

• The details count – CTA buttons are just as important as headlines.

• Every channel matters and every idea needs to work brilliantly and cohesively across them.

• It’s OK to start a sentence with ‘and’. And also ‘but’.

So that’s me (in virtual form). If you'd like to know anything else or have a project you’d like to discuss, email lucyhenshaw78@hotmail.com

Plus, feel free to peruse my LinkedIn page here.

*I never actually do ‘em in, I just pop them in the bottom drawer until the right project comes along.