mclaren automotive: 657LT ‘Keep warm’ DM & Welcome Book

McLaren’s limited edition 675LT sold out well before production began, so they asked us to create some comms which would keep customers revved up until delivery day.

First off the grid was a letter and concept sketch from Lead Designer Esteban Palazzo. We followed this with track notes from Chief Test Driver, and former GT World Champion, Chris Goodwin. Before heading into the home straight with a Welcome Book that provided an exclusive, behind-the-scenes look at the making of their car.

And to make sure we did it justice, we were lucky enough to spend time with the incredible team responsible for the 675LT’s creation – including being on the factory floor as it went into production.

Role: Joint Lead Creative | Copywriter
Deliverables: Concept | Keep Warm DM | Welcome Book