ELEVIT: PREGNANCY ADVICE ANIMATIONS

Pregnancy multivitamin Elevit asked us to deliver some online animations that answered two frequently asked questions from parents-to-be. As well as offering engaging and reassuring advice, they also needed to work across multiple markets. This meant making sure the narratives, scripts and visuals would still make sense (and keep their down-to-earth tone) when they were translated and adapted to comply with each country’s health regulations.

Role: Joint Lead Creative | Copywriter | Scriptwriter

Deliverables: Concepts | Narrative | Scripts | Creative Direction | 2x Full Length Animations | 4x 15” Cut Downs

Lead Creative duties shared with the amazing Alice Booth – Art Director & Designer

 
 

How much should you eat while you’re pregnant?

Finding out the sex of your baby

 

Eating for two is a myth

A bit of extra help

 

Old wives’ tales

Determined at conception