The England and Wales Cricket Board wanted a Drink Awareness campaign which would encourage cricket fans to enjoy their drinks responsibly during test matches. The ECB loved our 11 Ways to Get Out animation ideas for the big screens but they also liked our Beer Googlies print creative. Their solution – do both and debut the campaign at The Ashes. Owzat!

Role: Joint Lead Creative | Copywriter
Deliverables: Concepts | Narrative | Creative Direction | Animations | Poster